Advertising & Marketing
You're not advertising to collect impressions and clicks. You're doing it to get more customers. We run paid media against the things your business actually counts — calls, enquiries, store visits and sales.
We manage paid search, paid social, display and video for businesses across the Detroit and Miami metros — whether you're advertising for the first time or you already have accounts nobody can explain.
The part most ad accounts get wrong
Paid media is the only channel that works on demand — it starts producing enquiries the week it turns on. That is also its limit: it stops the week it turns off, and the auction it runs in is not getting cheaper. Competition rises, and the cost of an enquiry rises with it.
Most accounts we're asked to look at were built once and never revisited — the same audiences, the same ads, the same click cost, and nobody watching what happened after someone clicked.
What this looks like
Channels
Not all four by default. Channel choice follows the objective, and we agree which get budget — and which don't — before anything launches.
Capturing demand that already exists. The highest-intent traffic available, and usually the most expensive per click — which is exactly why the landing page it lands on matters.
Reaching people by interest, behaviour and location before they've started searching. Strong for local awareness, offers and retargeting.
Ads on sites related to your business — mostly used to retarget people who have already visited you, rather than for cold reach.
Video ads for products and services that need showing rather than describing — usually the channel businesses try last, not first.
Money
This is the question most first-time advertisers never get a straight answer to. Your monthly investment has two parts — what the platform charges, and what we charge to plan, build and run the account. We separate the two on every proposal and every report, so you can always see how much of your money reached the auction.
Ad spend
Management fee
Accountability
Each month you see what the spend produced, tracked back to the channel that generated it. Where a channel can't be measured cleanly on a given platform, we say so rather than modelling a number and presenting it as fact. Attribution is imperfect everywhere in 2026 — a report that pretends otherwise is worth less than one that shows its limits.
Process
Every engagement follows the same order, from the first conversation to the account you can see for yourself.
We review what you're running today — or start from zero — and agree the objective, the channel mix and a budget range before anything is built.
Campaigns, targeting, creative and tracking are set up and checked before anything goes live, so results are measurable from day one.
Campaigns go live on the channels agreed at the plan stage, with spend allocated the way the plan set out — not adjusted after the fact without telling you.
Targeting, budget and creative are adjusted against what the data actually shows, and we tell you what changed and why in the monthly report.
You see calls, enquiries, store visits and revenue tracked to the channel that produced them, alongside what changed and what's changing next.
Packages
These are the three ways an account gets set up. Pricing is quote-based and follows the plan agreed at the intake stage, not the other way round.
For businesses that sell over the phone or by enquiry
Quote-based Set by channel mix and budget
For businesses where the sale happens in person
Quote-based Set by location count and market
For businesses doing both, where the enquiry and the walk-in are the same customer
Quote-based Set by channel mix, locations and budget
How quoting works. Pricing follows the channel mix, budget and objective agreed at the plan stage. Nothing above is a fixed price, and nothing here is a guarantee of cost per lead, return on ad spend, or any business outcome.
Common questions
The questions we're actually asked about paid media, answered plainly. If yours isn't here, ask us directly.
Enough that the campaign can gather data — which depends on what a click costs in your category. A legal practice and a coffee shop aren't comparable. We'll give you a range at the plan stage rather than guess here.
Paid media produces traffic immediately. Enquiries follow once targeting and creative have been tuned against real data, which takes a few weeks of running. We won't put a date on your first sale — that depends on what happens after the click, on your side.
Yes — we work inside your own accounts wherever the platform allows it, so your data, your history and your campaigns stay with you if the relationship ends.
Different jobs. Ads produce demand now and stop when the budget stops; search compounds and takes months to build. Most businesses that can afford both should run both — if you can only afford one, we'll tell you which. See SEO.
Usually the click was fine and the destination wasn't. That's a landing-page and follow-up problem, not a bidding problem, and spending more makes it worse, not better. See how the follow-up works.
PPC & Digital Ads enquiry
Tell us what you sell, where you sell it and what you're spending now. We'll come back with a channel recommendation, a budget range and what we'd charge to run it.
No guaranteed results. New World Web Solutions does not guarantee advertising results, cost per lead, return on ad spend, or any specific business outcome from any campaign. Advertising costs and delivery are set by third-party platforms through auctions we do not control, and results depend on your market, offer and pricing. Advertising spend is separate from our management fee, and both are set out in your written proposal.