Social Media Marketing & Management
A social media presence that doesn't go quiet
Planning, writing, designing, scheduling and reporting — run every week by our team, not squeezed in around yours. You approve the plan; we run it, on the channels your customers actually use.
Why it stalls
The account goes quiet, and then it goes stale
Almost every business we talk to has already tried. There's an account, a burst of posts from a while back, and then nothing — a staff member who took it on alongside their real job, or a scheduling tool nobody opens anymore.
The cost isn't the empty grid; it's what a visitor concludes when they find it. A dormant profile reads as a business that may not still be trading, while a competitor who kept posting keeps looking active.
What this looks like
- Nobody owns it, so it happens whenever someone remembers
- There's no plan, so every post starts from a blank page
- There's no design system, so the posts don't look like the business
- There's no measurement, so there's no case for continuing
- The profile itself stays half-finished — no hours, no link, no current photos
The service
Content, planning and reporting — across every channel we run
Each one is a decision made once during planning, not improvised post by post, week after week.
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A monthly plan
Themes, dates and formats agreed with you before anything is written, designed or scheduled.
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Written & designed posts
Copy and original graphics built in your brand — using the assets you already have, or ones we build for you.
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Agreed cadence
A posting frequency set per channel at planning, and held to once the plan is live.
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Scheduling & publishing
We publish on the schedule agreed, so nothing depends on somebody remembering to log in.
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Approval built in
You see the month's plan and the finished posts before any of it goes out.
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Monthly reporting
Reach, engagement and follower change, reported each month against what you agreed to at planning.
Where we post
The networks your customers are actually on
We manage the channels that make sense for your business, which is rarely all of them. A trade business and a restaurant don't need the same platforms, and running six accounts badly is worse than running two well. During planning we agree which channels are worth your budget, and which to close or leave dormant on purpose.
- X
- TikTok
- YouTube
- Google Business Profile
Every platform, half-attempted
- Posts start, then stop
- No agreed cadence
- Nobody owns it
- No reporting
Two channels, run properly
- Content planned a month ahead
- Posted on schedule
- Someone is accountable
- Reported and adjusted
Local presence
The profile that decides whether you appear on the map
Google Business Profile isn't really social media, but it behaves like it, and almost nobody keeps it current. It's the listing that shows up when someone searches your category nearby, and it carries your hours, photos, reviews, questions and posts — often the first impression a prospective customer gets, before they ever open your website.
- Accurate hours & info
- Photos & posts
- Category & services
- Questions monitored
How it runs
Four stages, repeating every month
Scope and cadence are agreed at planning, then the same cycle repeats — plan, create, publish, report.
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Planning
We review your current channels together, agree which ones to run, and set a cadence and themes for the month ahead.
- Channels agreed
- Cadence and themes set
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Content
We write and design the posts in your brand, then send you the month's plan for approval before anything is scheduled.
- Copy and graphics drafted
- Month's plan sent for approval
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Publishing
Once approved, we schedule and publish across your agreed channels, so nothing depends on someone remembering to log in that day.
- Scheduled and posted
- Nothing missed to a forgotten login
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Reporting
Each month we report reach, engagement and follower change, and use what we learn to adjust the next month's plan.
- Monthly report delivered
- Next month's plan adjusted
Common questions
Questions before you enquire
The questions we are actually asked, answered without the sales gloss. If yours isn't here, ask us — we will tell you plainly if we are the wrong fit.
Which channels should I be on?
Fewer than you think. We'd rather run two channels properly than six sporadically, and during planning we'll tell you which of your existing accounts are worth keeping — and which to retire.
How often will you post?
We agree a cadence per channel at planning and hold to it. Consistency matters more than volume — an account posting twice a week, every week, beats one that posts daily for a month and stops.
Do I get to approve posts before they go out?
Yes. You see the month's plan and the finished posts before anything publishes, so nothing goes out that you haven't already reviewed, and you can ask for changes before it's scheduled.
What if I don't have logos, photos or brand colours?
Then we start there. Social content made without a brand system looks like it came from somewhere else, which defeats the point — see graphic design for building one.