Search work you can actually audit

Making it more likely that someone searching for what you sell finds you before a competitor does. In practice that means three things: a site search engines can read and index, content that answers what people are actually searching for, and enough credible signals elsewhere on the web that you look like a real answer, not a thin one.

No, and we would rather say that up front than lose your trust later. Rankings are set by Google, using systems that change constantly and that no agency controls. What we commit to is the method, the visibility into what has been done, and honest reporting, including the months that do not go well.

Longer than paid advertising, and less predictably. Technical fixes tend to show movement sooner; content and authority work compounds gradually, on no fixed schedule. We will not give you a date, because we cannot control the timetable. What we will do is show you movement in the leading indicators before it shows up in revenue, so you can judge whether the programme is working.

No. If almost nobody searches for what you do, or your market is decided entirely by referral and word of mouth, your budget is better spent elsewhere. We will tell you that during the assessment, before you sign anything, rather than after.

Keyword research, technical and on-page fixes, earning legitimate links, a named point of contact, content written for your business, your Google Business Profile and local listings, and reporting that ties it together. They run together rather than in sequence: the keyword work directs the content, the content earns the links, and the reporting redirects the keyword work.

We earn references to your site through legitimate work: content worth linking to, and relationships built through it. We do not use purchased link networks or private blog networks, and we will not take an approach that risks a penalty against your domain, even if it would move things faster in the short term.

We would not recommend it. Search takes time to build, while paid media typically starts showing results much faster; they solve different problems. Cutting paid spend right when you start an SEO programme usually leaves a gap where neither is working for you.

Yes. Each location needs its own signals: its own listings, its own locally relevant content, and its own visibility to track, rather than one generic programme spread across all of them. We scope this at the assessment stage, against how many locations you are actually trying to rank in.

A named contact who knows your account and your market, not a rotating ticket queue answered by whoever is free that day. If something changes in your business that affects the programme, that is who you tell.

A look at where your site currently stands, what is holding it back, and an honest answer on whether search is a sensible channel for your business at all, including if the answer is no. Full pricing details are on our pricing page.

Through the reporting itself: the tasks completed, the search queries you are visible for and how that is changing, and the enquiries arriving as a result. If none of those move over a reasonable stretch of time, the honest conclusion is that it is not working, and that is a conversation we will start with you.

We tell you before you have to ask. Reporting includes the months that go the wrong way, not just the ones that go right, and if the numbers are not moving we will say so and talk through whether to change approach, or whether search is still the right channel for your business.